ToolPotato
Built for GoHighLevel Agencies

Stop Losing GHL Deals to "Cheaper" Tools

Show prospects the real cost of their scattered marketing stack vs GoHighLevel with interactive cost comparison widgets.

Free forever plan available -- no credit card required

Trusted by GoHighLevel agencies worldwide
500+Agencies Trust Us
2,000+Widgets Created
10,000+Leads Captured
35%Avg. Close Rate Boost

Sound Familiar?

Every GoHighLevel agency faces these challenges when closing new deals.

Price Objections

Prospects think GoHighLevel is expensive because they compare it to individual tools, not the full stack they need.

Complex Value Prop

Explaining that GHL replaces 10+ tools is hard in a sales call. You need a visual that speaks for itself.

Competitor Positioning

Established brands like HubSpot and Mailchimp have name recognition. You need data to overcome that bias.

Long Sales Cycles

Without clear cost comparisons, prospects hesitate. You spend weeks following up instead of closing.

How It Works

Go from zero to a live cost comparison widget in under 5 minutes.

1

Create Your Widget

Pick the tools your prospects currently use. Our pre-loaded database has pricing for 20+ popular marketing tools.

2

Customize & Brand

Match your agency branding with custom colors, logo, and messaging. Make it look like yours.

3

Embed & Convert

Drop one line of code on any website. Capture leads directly into GoHighLevel via webhooks.

Interactive Demo

Try the Widgets Yourself

Explore the different widget types your prospects will interact with. Click a tab to preview each one.

Select Current Marketing Tools

Cost Comparison

Current Stack4 tools

$1,502/mo

GoHighLevelAll-in-one

$97/mo

Monthly Savings

$1,405

$16,860 per year

Create Your Own Widget

Build a custom comparison widget for your agency in minutes. No code needed.

7 days free — no credit card required

Everything You Need to Win More Deals

Purpose-built for GoHighLevel agencies who want to close faster.

GHL Cost Calculators
Pre-loaded with 20+ competitor pricing. Prospects see exactly how much they save switching to GoHighLevel.

Current Stack4 tools
HubSpot CRM
$890/mo
Mailchimp
$299/mo
ClickFunnels
$297/mo
Calendly
$16/mo
Total$1,502/mo
Save with GHL$1,405/mo

Agency Branding
Custom colors, your logo, and your messaging. Widgets look like they were built just for your agency.

Brand Settings
Primary Color
Your Logoagency-logo.svg
Preview
Your Agency Name

GoHighLevel Integration
Leads go straight into GHL via webhooks. Trigger automations, pipelines, and follow-up sequences.

New Lead
Webhook
G
GoHighLevel
Pipeline
Automation
Follow-up

Analytics Dashboard
Track views, conversions, and lead quality. Know which widgets perform best and optimize.

Widget AnalyticsLast 30 days
Views2,847
Leads184
Conv.6.5%

Mobile Optimized
Widgets look perfect on every device. Your prospects can calculate savings from their phone.

Cost Comparison
Current Stack$1,502
GoHighLevel$97
Monthly Savings$1,405
Get Started

One-Click Embed
Copy a single line of code. Works on any website, landing page, or funnel -- including GHL sites.

embed.html
Copy
<!-- Add to your website -->
<script
src="toolpotato.io/w/abc"
data-widget="cost-calc"
></script>
Works on any website

Auto-Updated Pricing Database
Pre-loaded pricing for 50+ marketing tools — every plan, tier, and add-on. Always kept up to date, so you never have to research competitor pricing yourself.

Pricing Database50+ tools
ToolStarterProEnterprise
HubSpotUpdated
$20$890$3,600
Mailchimp
$13$299$1,390
Calendly
$0$16$33
ActiveCampaignUpdated
$29$49$149
Last checked2 days ago

Multi-Language Ready
Every text in your widget is fully customizable. Deploy calculators in any language — Dutch, German, Spanish, you name it. Your widget, your words.

Widget Language
🇺🇸
EnglishYour Savings
🇳🇱
DutchJouw Besparing
🇩🇪
GermanIhre Ersparnis
🇪🇸
SpanishTu Ahorro
PreviewJouw Besparing
\u20AC1.405/maand

Affiliate Widget Shop
Create a branded widget shop for your affiliates. They browse, grab ready-made calculators, and embed them anywhere — with lead tracking built in.

Widget Shop
Affiliate
GHL vs CRM Tools84 leads
Embed
Marketing Stack Calc127 leads
Embed
Email Tool Savings51 leads
Embed
3 widgets available
Lead tracking on
ToolPotato helped us close 3 new clients in the first month. Prospects finally see the real savings of switching to GoHighLevel.
SM
Sarah Mitchell
GHL Agency Owner

Simple, Transparent Pricing

Start with a 7-day free trial. No credit card required.

Starter – Launch
€15
/month
For agencies ready to launch converting widgets.
What you get:
Unlimited widgets
GHL webhook integration
Multilanguage
URL prefill
Basic analytics (views + leads)
Toolpotato badge
Single user
No A/B testing
No affiliate storefront
Growth – Optimize
Popular
€47
/month
For agencies serious about conversion.
Everything in Starter +
Everything in Starter +
A/B testing
Advanced analytics
Affiliate storefront
UTM affiliate tracking
Remove badge
Priority support
Pro – Scale
€95
/month
For agencies with teams and affiliate-driven growth.
Everything in Growth +
Everything in Growth +
Role-based team accounts
Conversion tracking
Performance per widget
Multiple storefronts
Custom domain storefront
Exportable affiliate reports
Dedicated support

Loved by GHL Agencies

Hear how agencies close more deals, convert more prospects, and grow faster with ToolPotato's cost comparison widgets.

ToolPotato helped us close 3 new clients in the first month. Prospects finally see the real savings of switching to GoHighLevel. The cost comparison widget does the selling for us.
SM
Sarah MitchellGHL Agency Owner
The widgets look so professional that clients think we custom-built them. The GHL webhook integration saves us hours.
JR
James RodriguezDigital Marketing Consultant
We embed cost calculators on every proposal page. Our close rate went from 20% to 35% in just two months.
EC
Emily ChenGHL White-Label Reseller
Prospects used to push back on GHL pricing. Now they see how much they save compared to HubSpot and Mailchimp. Game changer.
RF
Robert FoxAgency Founder
We started with the free plan just to test it. Within a week we upgraded to Agency. Now every proposal includes a ToolPotato widget.
DR
Darlene RobertsonGHL Reseller
The analytics dashboard shows us exactly which widgets convert best. We optimize our pitches based on real data now.
CF
Cody FisherMarketing Agency CEO
Setting up ToolPotato took 5 minutes. Embedding it on our GHL funnels was seamless. The leads flow straight into our pipeline and the automations kick in automatically.
AF
Albert FloresGHL Power User

Frequently Asked Questions

Everything you need to know about ToolPotato and how it helps you close more GHL deals

What is ToolPotato and who is it for?
ToolPotato is an interactive cost comparison widget builder designed specifically for GoHighLevel agencies. It helps you show prospects the real cost of their scattered marketing stack compared to GoHighLevel's all-in-one solution, making it easier to close deals.
How does the cost comparison widget work?
Our widgets come pre-loaded with pricing data for 20+ popular marketing tools. When a prospect interacts with your widget, they select the tools they currently use, and the calculator instantly shows how much they'd save by switching to GoHighLevel. Leads are captured and sent directly to your GHL pipeline.
Can I customize the widgets to match my brand?
Yes! All plans include full styling options like colors and logos. On the Growth and Pro plans, you can remove the ToolPotato badge entirely for a fully white-labeled experience.
What's included in the Starter plan?
The Starter plan (€19/mo) includes unlimited widgets, GHL webhook integration, multilanguage support, URL prefill, and basic analytics (views + leads). It includes a ToolPotato badge and is single-user. Every plan starts with a 7-day free trial — no credit card required.
What's the difference between Growth and Pro?
Growth (€59/mo) adds A/B testing, advanced analytics, an affiliate storefront with UTM tracking, badge removal, and priority support. Pro (€119/mo) adds everything in Growth plus role-based team accounts, conversion tracking, performance per widget, multiple storefronts, custom domain storefronts, exportable affiliate reports, and dedicated support.
How does the GoHighLevel integration work?
Leads captured through your widgets are sent directly to GoHighLevel via webhooks. This means you can automatically trigger pipelines, automations, and follow-up sequences as soon as a prospect submits their information through your cost comparison widget.
Can I embed widgets on my GHL funnels and websites?
Absolutely. ToolPotato widgets work everywhere - GHL funnels, WordPress sites, landing pages, proposal pages, or any website. Just copy a single line of embed code and paste it where you want the widget to appear.
How does the pricing database work?
We maintain a central database with current pricing for 50+ popular marketing tools — including all plan tiers, per-user costs, and common add-ons. This data is regularly updated so your widgets always show accurate competitor pricing. You'll see exactly when each tool's pricing was last verified. If a prospect has a custom deal or regional pricing, you can override any price manually — and we'll notify you when our database updates so you can decide whether to keep your custom price or switch back to the current one.
Can I use widgets in languages other than English?
Absolutely. Every piece of text in your widget is fully customizable — headlines, button labels, tool names, result messages, and thank-you screens. There's no language restriction or translation layer. Just write your content in whatever language your audience speaks and your widget is ready to go. Agencies in Germany, the Netherlands, Latin America, and beyond are already using ToolPotato in their local language.
What is the Affiliate Widget Shop?
The Affiliate Widget Shop (available on Growth and Pro plans) is a branded storefront you set up for your affiliate network. You build and publish ready-made cost calculator widgets, and your affiliates can browse your shop, pick the widgets that match their audience, and embed them on their own websites or landing pages. Every lead is automatically tracked back to the affiliate via UTM tracking. Pro plan users get multiple storefronts and custom domain support.

Ready to Win More GHL Deals?

Create your first cost comparison widget in minutes. Show prospects why GoHighLevel is the smarter investment.

No credit card required -- free plan available forever

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